Product Marketing Manager

• As an experienced Product Marketing Manager, you will play a pivotal role in developing and
  executing strategic marketing initiatives for our talent solution
• This role requires a seasoned professional with a proven track record in product marketing, deep industry knowledge, and the ability to collaborate cross-functionally
• You will be responsible for driving the success of our
  talent solutions, from positioning and messaging to sales enablement and customer advocacy

Education and Qualifications

• Experience: 3+ years of proven experience in product marketing, preferably with experience in the B2B software industry
• Demonstrated success in developing and executing go-to-market strategies
• Education: Bachelors degree in marketing, Business, or a related field
• MBA is a plus
• Industry Knowledge: Deep understanding of the managed services industry, including market trends, competitors, and customer needs
• Communication Skills: Exceptional written and verbal communication skills
• o Ability to translate technical concepts into compelling messaging for diverse audiences
• Collaboration: Proven ability to collaborate effectively with cross-functional teams, including sales, product management, and marketing
• Analytical Skills: Strong analytical skills, with the ability to interpret data and derive actionable insights
• Adaptability: Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities

Responsibilities

1. Market Analysis and Positioning: Conduct thorough market research to identify trends, competitive landscape, and customer needs. Develop and refine product positioning and messaging to differentiate our talent solutions in the market.

2. Sales Enablement: Work closely with the sales team to develop effective sales tools, training programs, and collateral. Create and deliver compelling product presentations and collateral for sales and marketing teams. Provide sales teams with the necessary product knowledge and resources to drive
successful customer engagements.

3. Content Creation: Collaborate with the marketing team to ensure consistent messaging across all channels.

4. Customer Advocacy: Cultivate and leverage customer relationships for case studies, testimonials, and references. o Develop programs to foster customer advocacy.

5. Competitive Intelligence: Monitor and analyze competitor activities, providing insights to inform product and marketing strategies. Develop and maintain a comprehensive understanding of industry trends.

6. Collaboration with Leadership: Work closely with our product and service leadership to understand the roadmap, features, value props and other attributes. You will become an expert on our offerings. Provide feedback to influence product development based on market and customer insights.