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IDFC FIRST Bank

Product Marketing Manager

Early Applicant
  • 2 days ago
  • Be among the first 50 applicants
Exp: 5-10 Years

Banking/Accounting/Financial Services

Job Description

Role/ Job Title: Product Marketing Manager

Function/ Department: Marketing

Job Purpose:

The role bearer has the responsibility to monitor market trends, analyze competition, and share actionable insights.

Roles & Responsibilities:

  • Ideate, conceptualize, and execute impactful marketing campaigns for new and existing products.
  • Create content to promote product usage and services across channels- Liaise with product teams and get their inputs to close communications.
  • Liaise with agencies and monitor output closely to ensure the results are in line with the business objectives.
  • Writing, editing & proofreading content for internal and external circulation.
  • Monitoring campaign progress and ideas on improving performance.
  • Timely delivery and execution of projects.
  • Analyse data to understand performance trends.

Educational Qualifications:

Graduate: Any

Postgraduate: Any post-graduation

Experience: Minimum 5-10 years of relevant work experience

Skills Required

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Date Posted: 26/11/2024

Job ID: 101526187

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About Company

IDFC FIRST Bank was formed by the merger of erstwhile IDFC Bank, promoted by renowned infrastructure financing institution IDFC Ltd. and leading technology NBFC, Capital First. IDFC FIRST Bank has provided over 30 million loans in its combined history and serves customers in over 60,000 villages, cities and towns across the length and breadth of the country. The bank believes in making customer-first products, and was the first universal bank to offer monthly interest credit on savings accounts, life time free credit cards with dynamic and low APR rates, and many other such interesting products.

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Last Updated: 28-11-2024 07:01:44 PM
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