Location: HSR Layout, Bengaluru
About BIK
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band!). We are GDPR compliant and also a BSP partner of META. Our vision is to Make Brands Limitless, by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Responsibilities:
As a Product Marketing Manager one would be responsible for the following:
- 1st PMM in Bik Team:The person joining in this role, would be our 1st PMM in the team and this role would revolve around creating fantastic use cases using the powerful AI journey builder / chatbot in the form of videos, sales enablement docs & articles.
- Geography led content- One would also be understanding different geographies that BIK caters to and accordingly deploy website changes & appearances.
- Product SEO- One would be identifying Product led keywords that are easier to rank & build end to end content in the form of article, infographic, video recording & more.
- Customer Content Marketing- One would be running a referral program alongside the CSM team & generating high quality content.
- Good with Data- Should have deep knowledge about the funnel analysis & GA know hows.
PS : - We drive our most revenues via word of mouth, hence the person joining us would be increasing the revenue further!
Requirements:
- 3-5 years of experience in product marketing, in Saas companies
- Strong track record of driving product launches and marketing campaigns
- Deep understanding of positioning, messaging, and website optimization
- Experience conducting competitive intelligence and staying up-to-date on industry trends
- Excellent communication and collaboration skills
- Strong analytical and problem-solving skills.
- Should have deep knowledge about the funnel analysis & GA know hows.
Fun facts:
- EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
- META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
- Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.
Glassdoor:https://www.glassdoor.co.in/Overview/Working-at-BIK-EI_IE8779922.11,14.htm
Industry:
Technology, Information and the Internet
Employment Type:
Full-time
Perks of being part of Bik:
- Be part of a growth journey
- Bring in high impact through your role
- Have complete ownership of your task
- Thrive in a culture which promotes an individual's potential and leverage one's potential to grow
- Be an integral part of the Bik.tribe!
