Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs
Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
Work closely with a range of cross-functional teams product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
Analyse and present reports to multiple stakeholders
You should apply if :
You have 4 to 8 yrs of experience with at least 2+ years in growth marketing
You have worked across several aspects of marketing - from branding and positioning to targeted outreach and strategy, Go-to-Market strategy, campaigns, advocacy, events and communication
You are adept in working with cross-functional teams including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution
You are experienced in creating and executing innovative strategies and marketing plans that drive awareness, engagement and product adoption
You have an eye for actionable, data-driven insights to shape product and marketing strategy
You consistently leverage marketing insights to better understand our customers and represent the voice of the user
Experience in Consumer Tech, Consumer Goods, Internet and other B2C industries preferred
