Product Manager

Product Manager is a specialized role responsible for overseeing the development and management of consumer products that are sold quickly and at relatively low cost.

On-site Full-time Mid-Senior level

1,001-5,000 employees Products Instant Mix, Masalas and Pickles

Key Challenges:

Market Research: Conducting market research to understand consumer needs, market trends, and competitive products.

Product Development: Working with cross-functional teams, including R&D, manufacturing, and design, to develop new products or improve existing ones. This includes defining product specifications, ensuring quality, and meeting regulatory requirements.

Product Launch: Planning and executing product launches. This involves coordinating with marketing, sales, and distribution teams to ensure that the product reaches the target audience effectively.

Product Lifecycle Management: Managing the product lifecycle from introduction to decline. This includes pricing strategies, promotional activities, and discontinuation plans when a product becomes obsolete.

Sales and Performance Analysis: Monitoring sales data and performance metrics to evaluate the success of a product. This helps in making data-driven decisions for future product strategies.

Stakeholder Management: Collaborating with internal and external stakeholders, including suppliers, retailers, and marketing agencies, to ensure the product's success in the market.

Budget Management: Managing the budget for product development and marketing activities to ensure financial efficiency and profitability.

Innovation: Staying up-to-date with industry trends and innovations to bring new ideas and improvements to the product portfolio.

Regulatory Compliance: Ensuring that products comply with all relevant laws and regulations, which can vary significantly between different markets and regions.

Customer Feedback: Gathering and analyzing customer feedback to make continuous improvements to products and address any issues that arise.

Skills Required:

• Strong analytical and research skills.
• Creativity and innovation in developing marketing strategies.
• Excellent communication and interpersonal skills.
• Ability to manage budgets and work within financial constraints.
• Strategic thinking and problem-solving abilities.
• Leadership and team management skills.
• Ability to adapt to changing market conditions and consumer trends.

Key Goals:

• Increase brand awareness and market share.
• Drive sales growth and revenue.
• Enhance customer loyalty and satisfaction.
• Innovate and adapt marketing strategies to stay ahead of competitors.
• Ensure effective and efficient use of marketing resources.

Education & Experience:

MBA in Marketing and 5-8 Years of FMCG working experience

Apply now.

9538870288

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About the company:

Four Decades Of Creating Tasty Memories!

Journeying through this relishing path for more than 40 years now, Swastiks Masala is a centre for the authentic flavours of India. Today, we are South India's favourite for our spicy masalas and delicious products!

It all started in 1973 when Swastiks Foods was started by the great A.C. Venkatachalapathy. He built this impressive legacy with an ambitious vision to be one of the leading food processing industries, with products prepared from good manufacturing practices and offered at competitive prices.

Swastiks Masala is a synonym of high quality. And that's what our products behold. Our lip-smacking products are prepared with natural ingredients procured from farmers and the utmost care so that our customers enjoy the best quality. Our supreme quality has gained us our loyal customers, who we have always valued for and provided the best to them.

Our legacy has continued over generations and Swastiks has carved a niche of authentic taste in the food industry. We have retained the trust and faith of our customers and traders for the past four decades.

Our reputation for quality and service has taken us to the whole of South India and to many new markets. Over time, we have expanded our product range for a diverse and appetizing experience. And we have grown many folds, with more than 400 employees working efficiently towards meeting the market demand met by a strong network of 250 dealers spread across South India.

This was an achievement of our hard work and your undeniable support of the past 40 years!! The team at Swastiks Foods has perfected the art of our products over time, retaining our traditional flavours but adhering to the changing times as well. Our systematic processes and ease of operations, with new technology and state-of-art methods, have enabled us to engineer a hygienic and efficient way to bring your savouring heart craving masalas to you!!