Position Summary:
In the position of Product Manager you will plan, implement, and execute the strategic direction of the brand across
the dedicated region. Ensure structured alignment to the brand's marketing standards, objectives, strategies and
philosophies. Responsible for creating, planning, managing and executing specific marketing events and programs that are
articulated in the annual marketing plan, based on ownership of specific channels [i.e. Grocery, C&P, National
Independents etc.].
Essential Job Functions:
- Work with bottler channel teams, local and international marketing team and Monster Energy Company (MEC)
agencies to implement cost effective promotional platforms that drive trade wide executional scale, product trial, brand
awareness, and sales volumes. - Activate and leverage global, national, regional events and properties within established local market business plan,
including leveraging local merchandising opportunities, while maintaining, delivering clear Return on Investment (ROI)
analysis. - Work with wider marketing team to ensure connectivity and consistency across programming. Ability to highlight key
pivot points in planning and development to optimize overall marketing output and delivery. - Ensure all branding, logo use is in line with brand standards at all events and activations, approved under the
direction of the Marketing Manager and Snr. Director Marketing according to MEC branding guidelines. - Accountable for the marketing budget, aligned to specific program, as set in conjunction with Marketing Manager
and HQ Marketing. - Entrench yourself in MEC Brand in the local sport and culture scenes relevant to targeted consumers
- Develop and maintain relationships with opinion leaders for the key image building scenes in sports and culture.
- With local network of opinion leaders, develop new ideas that bring the brand to life
- Develop close and collaborative internal relationships with key stake holders
- Ensure relationships remain professional to ensure rational decision making based on clear ROI.
Position Requirements:
- Prefer a Bachelor's Degree in the field of Marketing, Communications, or related field.
- Additional Experience Desired: Between 35 years of experience in Brand Management.
- Additional Experience Desired: Between 35 years of experience in Fastmoving consumer goods (FMCG) brands, agency
or brand. - Computer Skills Desired: Advance user Microsoft Office.
- Preferred Certifications: N/A.
- Additional Knowledge or Skills to be Successful in this role: Fluent in English (recommended).
