Job Description
Skills:
Product Strategy, Market Research, Project Management, Data Analysis, Stakeholder Management, UX/UI Design, Agile Methodologies, Product Roadmapping,
Roles & Responsibilities
Product definition Conduct market research, define product scope, become one with the product vision before crafting and scoping; Extensive documentation
Product planning Comprehend and translate all business objectives, rationalize goals by exploring, defining and further refining the concept to conceive a well-rounded plan
Execution & Ownership Simplify problem statements to create a basis for execution, take ownership of each activity/task/sprint to work towards a common outcome or goal, create stories, build demos, construct MVPs - measure their success, refine to build and deliver products at scale and on time
Deliver Experience (not just product) Obsess over customer experience rather than sprints or deliverables, work towards building product ecosystems and manage expectations of each stakeholder to ensure alignment of business objectives
Weighty interaction with internal teams, viz. business (supply and demand), engineering, QA, operations as well as organization wide stakeholders viz. IT, Legal, Finance, Administration, Regulatory and Leadership teams
Substantial interaction with external stakeholders viz. customers (supply and demand), tech. partners (potential and on-boarded)
Influence key stakeholders, senior leaders and management in product positioning, clearly communicating product vision, aligning with overall organizational values
Qualification & Experience
Experience working with both demand and supply sides of ad-tech platforms, including but not limited to ad networks, publisher ad servers, programmatic platforms, demand and supply side platforms, bidders, audience & data platforms, ad analytics & tracking platforms
Extensive experience working on app performance advertising platforms and creating & executing attribution strategies for large and long tail publishers
Extensive experience in developing and managing digital remarketing & retargeting campaigns with a pristine clear understanding of ROAS optimization
Experience working closely with leadership & key organization stakeholders; analyse feedback & present results, derive and implement funnel conversion improvements as OKRs
Experience and/or distinctive grasp of digital ad media standards for ad tracking, viewability & measurements, ad formats, global & domestic customer privacy norms etc.
Key Skills
Ability to pursue, identify & translate emerging business and market needs into user stories
Adept in Agile with exceptional nimbleness in planning, execution and delivery; Exceptional documentation and articulation skills
Noteworthy knack of timeliness working independently as also with teams
Meticulous communication skills (verbal & written) with clear narratives on objectives
Exceptional presentation skills (old-school white-boarding + state-of-the-art decks)
Exceptional analytical & quantitative skills in all disciplines
Passionate about advancements in marketing & advertising tech
