Product Manager - GI Prima

MAIN PURPOSE OF ROLE

Summarize the main purpose of the role.

Assist more senior staff to implement a marketing and sales strategy for one or more of the organization's products/services to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
• Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
• Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
• Develop knowledge of the organization's products, services, and customers by working closely with more experienced brand/product managers.