The role entails driving value propositions for Digital products by executing strategies to expand the existing products, channels, segments and customer base by delivering digital banking needs to the customers in the most cost efficient and technology effective manner and proposing other initiatives. It includes managing teams, systems, process and culture amenable to the scale and ensuring consistency of delivery. Role will closely collaborate with Retail team - Product Head, Operations, Sales, IT, Credit, BIU for same. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring IDFC First becomes the primary bank for all banking needs.
Roles Responsibilities
- Develop and implement value propositions for Digital products
- Manage product life cycle - Customer segmentation and assessment of their needs
- Collaborate with the Digital Marketing team to increase customer penetration via digital medium
- Improve the performance quality of portfolio through regular monitoring and providing recommendations for course correction to the Product and Sales teams
- Lead the Product team to provide differentiated offerings and drive business growth and support in initiatives on digital products segment.
- Work with business analytics team to identify potential for x-products
- Assure adherence to the guidelines set by the bank
- Recommend process changes in order to improve service efficiency and quality across the assigned area
- Recommend improvements to processes and policies across the Retail Banking business to drive operational efficiencies and high quality customer service
- Leverage in-house synergies through collaboration with internal stakeholders
Education
Graduation - Any
Experience
2-5 years of relevant work experience
