Product Manager- Current Account

1 Product Development & Maintenance:

- Identification of banking needs through competition analysis (primary & secondary research)

- Identify markets/segments for which products are best fitted variants through feedback from branches/channels/research/customers

- Develop offering based on potential of segments/regions keeping in mind ideal product mix required

- Customisation requests for CA basis customer's business requirement & commitment

- Plan for promotional activities & campaign for product offerings

- Product Launch - Positioning, Branding, Marketing Collaterals, Communication, Roll out

2 Process / Product Management:

- Implement enhancements in product portfolio in line with present value offering (product, pricing, schedule of charges and packaging)

- Review processes suggest improvements resulting into TAT / Cost reduction and better customer service / experience

- Relationship management with all stake holders for putting up the requirements in place BSG, Operations, Cost Teams, Audit, Compliance, Legal, Marketing, etc.

- Product Training - Channels, Branches - Classroom / Knowledge Series / FAQs, etc.

3 Product Profitability / Fee Income

- Periodical review of Product Profitability

- Customised accounts profitability review - for tracking commitment

- Fee Income Monitor & review growth in fee income vis--vis targets

- Design & implement plans to improve penetrations in alternative channel and x-sell products along with other relevant teams

4 Product / Process Compliance

- Ensuring the product offerings / campaigns are in line with regulatory guidelines i.e. product features, charges, services, etc. are in accordance

- Ensure new product design adhere to all internal processes and procedures of the bank

- Coordinate with the Process, Branch Banking, Channel, Compliance, Risk for Audit & Compliance related parameters and their fulfilment related to CA product