The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and caf franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet from music to multi-genre entertainment for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.
What will you do
- Develop Creative Concepts: Generate innovative and compelling creative concepts for a diverse range of media platforms. Translate client briefs and objectives into visually captivating designs
- Oversee Design Process: Lead the design process from concept development to final execution, ensuring high-quality deliverables. Collaborate closely with copywriters, account managers, and other stakeholders to align design concepts with overall campaign goals
- Stay Updated on Design Trends: Keep abreast of the latest design trends, techniques, and software advancements. Integrate new trends and technologies into design concepts to maintain relevance and freshness
Who should apply for this role
- Experience: 5-7 years of proven experience as an Art Director in an advertising agency or design studio. Demonstrated track record of successfully delivering creative solutions across various media channels
- Portfolio: Showcase a strong portfolio of work that highlights creativity, design proficiency, and the ability to execute diverse concepts
- Skills: Excellent leadership and communication skills to effectively collaborate with cross-functional teams. Proficiency in Adobe Creative Suite, particularly Adobe Illustrator and Photoshop. Exceptional attention to detail and a relentless pursuit of quality in all aspects of design
Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
