About Lowes
Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowes India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowes India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.
About The Team
Search Platform Team is responsible for both Internal and External Search, which includes Search Engine Optimization
Job Summary
As a Principal Product Manager - SEO, you will own the development and execution of our organic search strategy, enhancing user experience, and driving measurable growth in traffic and conversion. You will collaborate cross-functionally with engineering, content, and marketing teams to create SEO-friendly product features and improvements. This role requires a balance of deep SEO expertise, technical knowledge, and product management skills to optimize website performance and search engine visibility
Roles & Responsibilities
Core Responsibilities
- SEO Strategy Development: Define and own the SEO product strategy to improve organic visibility and traffic, aligning with broader business goals and KPIs.
- Cross-Functional Collaboration: Partner closely with engineering, design, content, and marketing teams to implement SEO best practices across product features, architecture, and content strategies.
- Data-Driven Decision Making: Analyze SEO performance using tools like Google Analytics, SEMrush, and others to identify trends, issues, and opportunities, providing data-backed recommendations.
- Product Development: Lead SEO-related product initiatives from concept through launch, working with developers to ensure all product updates are search engine friendly (e.g., site speed, mobile optimization, structured data).
- Technical SEO: Collaborate with engineering teams to ensure that site architecture, HTML, CSS, and JavaScript are optimized for crawling, indexing, and ranking by search engines.
- Performance Monitoring: Regularly track and report on SEO KPIs (e.g., rankings, traffic, conversions) and provide actionable insights to stakeholders.
- A/B Testing & Experimentation: Conduct SEO-related experiments to validate hypotheses and improve SEO performance, such as testing different on-page optimizations, content formats, or link-building strategies.
- Mentorship & Leadership: Provide leadership and mentorship to other product managers and SEO team members, fostering a culture of continuous improvement and learning.
Years Of Experience
10+ years of Product Management Experience
Education Qualification & Certifications
Bachelors degree in Marketing, Computer Science, Business, or a related field. An MBA or advanced degree is a plus.
Primary Skills (must Have)
- Experience: 10+ years of experience in product management, with a strong focus on SEO and web technologies.
- Technical Expertise: Deep understanding of technical SEO concepts (e.g., crawling, indexing, canonicalization, schema markup) and experience working with engineering teams.
- Analytical Skills: Proficiency in using SEO tools (e.g., Google Search Console, Botify, etc) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proven Track Record: Demonstrated success in improving organic search performance and driving measurable business results in a fast-paced environment.
- Strong Communication: Excellent verbal and written communication skills with the ability to influence stakeholders across the organization.
- Problem-Solving Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Agile Mindset: Experience working in Agile/Scrum environments and ability to manage multiple projects simultaneously.
Secondary Skills (desired)
Experience with e-commerce platforms or marketplaces.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
