Minimum 2-3 years of experience in public relations, communications, or related field, preferably within the fashion or media industry.
Responsibilities :
- Develop and implement PR strategies to enhance brand visibility and reputation for FTV India.
- Cultivate and maintain relationships with online and print media outlets, content publishers, influencers, journalists, and industry partners to generate positive coverage and publicity.
- Manage media inquiries and interview requests, and prepare spokespersons and executives for media interactions.
- Write and distribute press releases, media kits, and other materials to communicate key messages and brand initiatives.
- Plan and coordinate press events, product launches, and promotional campaigns to maximize media exposure and engagement.
- Monitor media coverage and industry trends, and provide insights and recommendations to internal teams for proactive PR efforts.
Qualifications :
- Bachelors degree in public relations, communications, journalism, or related field.
- Proven track record of success in PR and media relations, with strong media contacts and relationships.
- Excellent writing and editing skills, with the ability to craft compelling narratives and pitches.
- Strong organizational and project management abilities, with the capacity to multitask and meet tight deadlines.
- Strategic thinking and problem-solving skills, with a proactive and collaborative approach to PR initiatives.
- Knowledge of the fashion and entertainment industry and current trends is a plus
