PR Executive

The PR Executive will have to take ownership of client accounts, and build, execute, track, and
monitor the PR strategies and tactics. The scope of work would also involve writing press releases,
pitching PR ideas to journalists, securing opportunities, and leading a team of other PR
professionals.

Roles & Responsibilities:

Drafting Public Relations documents such as press releases, client servicing, business writing,
feature articles, proposals, pitch letters, etc.
Media relations management - building and maintaining regular contact with journalists,
editors, industry key opinion leaders, and influencers
Should have active involvement on social media platforms and WhatsApp groups
Creating PR strategies for clients, with goals and budget
Daily reports, updates, and quarterly reviews
Maintaining databases and coordinating on all Public Relations activities
Coming up with ideas and angles for media stories for clients
Collating, analyzing, and evaluating media coverage
Analyzing and reporting on the results of PR campaigns & initiatives
Craft and pitch brand stories, across a range of platforms, to promote company presence and
improve engagement
Develop talking points for management and employees, as required
Seek opportunities for sponsorship and advertising
Assist with crisis communication as required

Preferred Skills:

Professional degree in Public Relations, Journalism, or related fields.
Excellent written and verbal communication skills.
Deadline-oriented approach and creative thinking skills.
Proven work experience in Public Relations.
Ability to work in a team as well as independently.
Must have knowledge and experience with the media universe on Art, Culture, Music,
Technology, Health, Start-ups, Fashion, Luxury, Lifestyle, and Beauty.