Job Description: PPC Specialist ( 2 to 4 Years of Experience)
Position: PPC Specialist
Experience: 2 to 4 Years
Location: Mohali
Employment Type: Full-Time
Job Summary: We are looking for a motivated and detail-oriented PPC Specialist with 2 to 4 years of experience to join our digital marketing team. The ideal candidate will have a foundational understanding of pay-per-click advertising and will assist in managing and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
Key Responsibilities:
- Assist in the creation, management, and optimization of PPC campaigns across various platforms.
- Conduct keyword research and analysis to identify effective keywords for campaigns.
- Monitor and analyze campaign performance, making recommendations for improvements.
- Help in the creation of ad copy and landing pages to enhance campaign effectiveness.
- Manage daily budget allocations, bid strategies, and overall PPC campaign health.
- Collaborate with the digital marketing team to ensure PPC campaigns align with broader marketing goals.
- Keep up-to-date with the latest trends and best practices in PPC and digital marketing.
- Prepare reports on campaign performance, including key metrics like CTR, CPC, and conversion rates.
Qualifications:
- 2 to 4 years of experience in PPC campaign management.
- Knowledge of PPC platforms such as Google Ads and Bing Ads.
- Familiarity with analytics tools like Google Analytics is a plus.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Good communication skills, both written and verbal.
- Ability to manage time effectively and handle multiple tasks simultaneously.
- A passion for digital marketing and a willingness to learn and grow in the field.
Preferred Skills:
- Experience with social media advertising platforms such as Facebook Ads and LinkedIn Ads.
- Understanding of SEO principles and how they integrate with PPC.
- Certification in Google Ads or other relevant platforms is a plus.
What We Offer:
- A collaborative and supportive work environment.
- Opportunities for professional development and growth.
- Exposure to a variety of industries and clients.
- Competitive salary and benefits package.
How to Apply: If you are eager to kickstart your career in PPC and meet the above qualifications, please submit your resume and a brief cover letter to [Confidential Information]. Please include PPC Specialist Application in the subject line.
