Should have at least 2 years of relevant experience in the online marketing Experienced in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns. Google Adwords Certified (GAP) professional. Knack of implementing new technologies, automation capabilities that enhance SEM efforts Should have understanding of SMO, Affiliates, Banner advertisement, Media buying etc. In- depth experience with website analytics tools to gain high quality score & improve PPC Campaigns Solid understanding of performance marketing, conversion, and online customer acquisition Should have good written and verbal communication skills. Experience: 3- 5 years Skills
Google Adwords Specialist Optimize copy and landing pages for search engine marketing Coordinating and managing marketing campaigns on Google Adwords, Yahoo, MSN & Bing Marketing campaigns. Monitor progress of campaigns using various reporting tools. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Develop, manage and report on all online promotional and web production strategies undertaken by the online marketing and production team. Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns. Track and update traffic patterns through PPC or cost per click, as well as Adwords Management. Determine ROI on search marketing efforts. Managing Google- Banner Ads (including client search strategies) , Paid Search Campaigns; setting up and optimizing Paid Search/ PPC campaigns. Tracking of funds in the account and maintain conversions.
