Job Title: PPC Specialist
Company: InstaServ
Location: Kirti Nagar, Delhi
Shift: Day Shift (5 Day Working)
Salary: Upto 35k per month
About InstaServ:
InstaServ is a leading digital marketing agency specializing in PPC, SEO, social media marketing, and web development services. We are dedicated to helping businesses achieve their online marketing goals and maximize their digital presence.
Job Description:
InstaServ is looking for a talented PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, and catalogue ads. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic and maximize conversions for our clients.
Responsibilities:
- Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
- Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
- Set up and optimize shopping ads and catalogue ads to promote products effectively.
- Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
- Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
- Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.
Requirements:
- Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.
- Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
- Experience in managing shopping ads and catalogue ads is highly preferred.
- Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong communication and collaboration skills to work effectively within a team environment.
- Ability to work night shifts (US shift timings) based in Gurugram.
If you have a passion for digital marketing, a knack for PPC advertising, and meet the above requirements, we would love to have you join our team at InstaServ!
