Job Information
Industry
IT Services
Work Experience
2-4 years
Salary
20,000-40,000
City
Mohali
State/Province
Punjab
Country
India
Zip/Postal Code
160071
Job Description
Eligibility Criteria:
Min Experience: 2-3yrs
Qualification: Any Graduation with min 70% in 10th/12th/ Graduation
Communication Skills: Good understanding in English Reading & Writing expected. Speaking will be a plus
Location: Fully Onsite Position at our Mohali (Punjab) office
Remuneration: No Bar in Salary
Working days/time: Mon-Friday (9am to 6pm)
Required Technical Skills:
Strong Expertise in Paid Campaigns - Google, Meta, LinkedIn - (Must know how to set, run and optimize the ad campaigns bringing in the desired results (lead gen, sales, traffic, performance max etc.)
Conduct thorough keyword research and leverage strong copywriting skills to create compelling ad copies, driving clicks and conversions.
Possess an analytical mindset, interpreting data and deriving actionable insights from performance metrics. Utilize tools like Google Analytics for comprehensive campaign tracking.
Design and implement A/B testing strategies to optimize ad creatives, landing pages, and overall campaign elements for enhanced performance.
Proficiently manage PPC budgets, allocating resources based on performance goals. Apply Conversion Rate Optimization (CRO) principles to boost landing page and website performance.
Conduct competitive analysis to stay informed about industry trends and benchmark performance. Communicate effectively with cross-functional teams, providing clear campaign reports to clients.
Demonstrate familiarity with basic HTML, CSS, and website architecture, facilitating necessary adjustments for campaign optimization.
Experience in content marketing, branding, in-depth market research, and analysis.
Requirements
Job Duties/Responsibilities:
You are self-driven, curious, with great energy and the ability to work in a fast-paced, dynamic environment.
Minimum of 2-3 years of proven experience in PPC.
Required to work with an open mind and flexibility
Should be a good team player and have a mature mindset
Make sure to have a good hold on the skills listed in the Required Skills section above.
Nice to Have:
In-depth knowledge of Google Ads, social media ads, and other PPC platforms.
Proficient in using analytics tools to assess and improve campaign performance.
Strong analytical and problem-solving skills.
Understanding of ORM (Online Reputation Management)
Communication with Client(s)
YouTube Channel Handling & Optimization
Well-versed with AI tools
Attitude of learning every day.
You will Love this job if:
You understand the potential of Digital Marketing
You love the Social Media platforms
You are confident about your skill set
You prefer a Work/Life Balance
You want to work in a peaceful/flexible environment.
You love working in challenging ecosystems and love solving problems that would help the company grow.
You love to work directly with decision-makers (founders)
This job is NOT for you if:
You are a reserved person and not a team player.
You only want to focus on Paid Campaigns
You do not put regular efforts into the SEO work
You do not have a learning mindset
You rely heavily on AI tools like ChatGPT
You are not sincere with your work approach
You cannot handle challenges
You don't like to take accountability for your tasks.
Benefits
Why you'll Enjoy working at Fresco:
We collaborate on interesting international projects, trying to make a real difference.
Instead of the traditional top-down hierarchy, we use squads, tribes, and chapters to run our business.
We are proud of our team work and enjoy working with one another.
Our senior experts and managers will be your mentors and allies in helping you achieve your goals.
We offer fair pay, a transparent career and promotion plan
We have regular 1 on 1 meetings with our managers.
Our strong HR team is focused on our wellbeing, connectedness & development
We focus on internal learning in the form of mentorships, workshops, talks
We have a strong budget for learning courses & conferences
Our office is designed for a good working experience in a relaxed and fun environment (Games, Pool table, Foosball, bean bags, couches, etc
