Monitor and administer web analytics dashboards, reports, andkey reporting tools.
Generateweekly and monthly reporting for all major metrics, goals tracking, revenuetracking, and other paid marketing initiatives on Google, Facebook, Linkedinand other platforms.
Monitorand evaluate search results and search performance across the major searchchannels.
Improvequality score and conversion rates via landing page optimization.
Executethe generation of new paid search display campaigns, ad groups.
Develop,implement and optimize paid search campaigns on Google AdWords, Facebook,Re-marketing, and LinkedIn, and the ability to lead others in these tasks isneeded.
Requirements
Experiencein handling PPC campaigns for different industries like Education,Entertainment, Real Estate, and E-commerce, would be preferred.
Experiencein data analysis and reporting using Google Analytics, Adwords Reports,Facebook Ads Manager, and/or Google Data Studio.
Goodknowledge of overall digital marketing mixes such as SEO, Landing Pages,Funnel, Marketing Automation, Social Media, and Content Marketing.
Workingknowledge of analytics tools (Google Analytics, Google Data studio, GTM, etc.)
Passionfor Branding, Marketing, Digital Media, and Internet marketing.
Outstandingability to think creatively to identify and resolve problems.
