Job Description:
We are seeking a talented and experienced Amazon PPC Specialist to join our team. As an Amazon PPC Specialist, you will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales, increase brand visibility, and improve overall performance.
Responsibilities:
- Develop and implement effective Amazon PPC strategies to achieve our marketing goals and objectives.
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimization.
- Create and manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI and campaign effectiveness.
- Optimize product listings and content to improve visibility and conversion rates.
- Stay up-to-date with industry trends, best practices, and algorithm changes to ensure optimal campaign performance.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align PPC efforts with overall business objectives.
Requirements:
- Bachelor's degree in marketing, business, or related field.
- Experience using Helium 10, Jungle Scout, Keepa or Seller Tools.
- Proven experience managing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Displays.
- In-depth knowledge of Amazon Advertising platform and best practices.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills.
- Detail-oriented with the ability to multitask and manage multiple campaigns simultaneously.
- Google Ads or other PPC platform experience is a plus.
- Amazon Advertising certification is a plus.
