The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Job Role:
We are seeking a Marketplace Campaign Manager to develop and execute sponsored campaigns for our brand, targeting relevant audiences on Amazon, eBay, and Walmart in the USA. The ideal candidate will have experience in managing campaigns, conducting keyword research, optimizing product listings, and analyzing performance data to improve campaign effectiveness.
Responsibilities:
- Develop and implement PPC campaigns for Amazon products, including keyword research, ad copy creation, bid management, and targeting
- Monitor campaign performance, analyse data, and provide regular reports on key metrics such as impressions, clicks, conversions, and ROI
- Monitor and optimise product listings to improve conversion rates and maximise advertising performance
- Creating reports and updating Account Managers on a regular basis with updates, recommendations, and insights
- Use analytics tools to identify opportunities for optimization, and execute changes to campaigns as needed
- Develop and execute Sponsored campaigns for catering relevant audience for the Brand.
- Conduct keyword research and optimize product listings to increase visibility and drive sales.
- Analyze campaign performance data to identify areas for improvement and optimize campaigns for maximum ROI. Monitor and manage budgets for Amazon PPC campaigns.
- Stay up-to-date with Amazon's advertising policies and regulations to ensure compliance.
- Collaborate with other teams, such as product and content teams, to ensure advertising efforts align with overall business strategy.
- Generate Marketplace USA reports to provide insights into campaign performance and identify opportunities for growth.
- Optimize campaigns to improve conversion rates and maximize ROI.
- Ensure that all relevant data, such as campaign performance metrics, conversion rates, and customer data, is collected accurately and in a timely manner.
- Create listings using bulk templates to streamline the listing creation process.
- Perform data analysis to identify trends and opportunities for growth.
