Skills:
Google Analytics, Google Ads, Bing Ads,
Job Summary:-
We are looking for a PPC (Pay per Click) Executive to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Job Responsibilities:-
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ad Words, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
Skills Required:-
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Ad Words, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, and Web Trends etc.).
