PPC Executive

• Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
• Managing PPC budgets, while strengthening platform accounts and key client relationships.
• Executing & optimizing multiple PPC campaigns simultaneously.
• Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
• Targeting selected groups through keyword and audience research.
• Managing and editing campaign budgets and adjusting bids to optimize ROAS.
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
• Reporting KPIs to management on a regular basis via various dashboards.
• Producing engaging clear and concise copy for campaigns.
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Reducing risk of click fraud and irrelevant spend.
• Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant .
• Generating maximum leads/conversions within the designated budget.
• Research and analyze competitor ads, keywords, and strategies using a variety of tools like aHrefs, SEMRush, Spyfu, etc.

Requirements :

• Must be well versed with all types of campaigns across all ad platforms: CPL, CPA, CPM, CPC, CPI, and CPV.
• Experience in data analysis and reporting.
• Familiarity with multiple platforms (e.g. Google, Facebook, Linkedin & Quora Ads ) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc).
• In-depth knowledge of running B2B and B2C all types of campaigns.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.