Job Description
The candidate will be responsible for managing and optimizing paid search campaigns for our clients. This includes setting up and managing ad groups, optimizing ad copy, reporting on campaign performance, and developing strategies for integrated media campaigns. The ideal candidate will have a strong understanding of PPC platforms, such as Google Ads and Bing Ads, and will be able to achieve a high level of ROI for our campaigns.
Roles & Responsibilities
Set up and manage ad groups, ads, keywords, bid optimization, and budgets for all assigned accounts
Perform ongoing keyword research and analysis
Optimize ad copy, campaigns, search terms, and landing pages
Be able to develop and implement a long-term strategy for PPC campaigns
Report on ad campaign performance and make recommendations on how to better use paid ads to reach company goals
Achieve maximum ROI in paid search campaigns by collecting and analyzing data and identifying trends and insights
Have a strong understanding of Google Merchant Center, Product Feed optimization, and Shopping Ads
Have a strong understanding of Looker Studio, Google Taxonomy, and Ads Editor
Work closely with senior management to develop a strategy for integrated media campaigns
Qualifications
2+ years of experience in PPC management
Strong understanding of Google Ads and Bing Ads platforms
Experience with a variety of PPC tools and software like Spyfu, SEM Rush, Google Product Taxonomy & Ads Editor
Excellent analytical and problem-solving skills
Ability to work independently and as part of a team
Excellent communication and presentation skills
Experience in managing international clients is required.
