Company Description
Infinity Business Solutions (IBS) is a Virtual Assistance Service Provider based in Ahmedabad. We offer human resources for marketing, sales, and administrative tasks, providing clients with access to a diverse pool of talent and efficient business operations. Our virtual assistants understand your needs and support you effectively, allowing you to focus on growing your business. With cost savings of up to 90% compared to hiring a full-time executive assistant, we help businesses optimize their budget and resources effectively. Established in 2009, IBS has been a trusted provider of world-class Virtual Assistant services for over 15 years, consistently meeting the highest industry standards.
Role Description
This is a full-time on-site role for a PPC Executive at Infinity Business Solutions in Ahmedabad. As a PPC Executive, you will be responsible for managing and optimizing pay-per-click advertising campaigns, conducting keyword research, analyzing campaign performance, and providing recommendations for campaign improvements. You will also collaborate with cross-functional teams to develop PPC strategies and ensure campaign goals are achieved.
Responsibilities:
- Campaign Management: Creating, managing, and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising platforms like Facebook Ads, LinkedIn Ads, etc.
- Keyword Research: Identifying relevant keywords for targeting based on search volume, competition, and relevance to the business or campaign objectives.
- Ad Copywriting: Writing compelling ad copy that attracts clicks and drives conversions, while adhering to the platform's character limits and best practices.
- Bid Management: Monitoring and adjusting bids to ensure optimal performance and achieve desired goals such as maximizing clicks, conversions, or return on ad spend (ROAS).
- Performance Analysis: Analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI), and making data-driven decisions to improve performance.
- A/B Testing: Setting up and conducting A/B tests for ad copy, landing pages, and other elements to identify what resonates best with the target audience and drives better results.
- Client Communication: Communicating with clients or internal stakeholders to provide updates on campaign performance, discuss strategy, and address any concerns or questions.
Qualifications & Requirements:
- Bachelor's degree in business administration, marketing, or a related field.
- Proven experience of 2-3 years in PPC management, or advertisment campaign management preferably in a B2B environment.
- Strong interpersonal and communication skills, with the ability to build rapport and credibility with clients.
- Ability to analyze data and draw actionable insights to optimize campaign performance.
- Developing innovative strategies and ad creatives to stand out in competitive markets and capture audience attention.
- Proficiency in using PPC advertising platforms like Google Ads, Bing Ads, and social media advertising interfaces, as well as analytics tools like Google Analytics.
- Strategic thinker with the ability to identify opportunities for growth and optimization.
- Excellent organizational and time management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Keeping up-to-date with the latest trends, best practices, and updates in PPC advertising platforms and digital marketing as a whole.
NOTE: Only apply if you are willing to work from office in night shift (7:30pm to 4:30am)
Salary Range: 30k-40k
