PPC Executive

Company Description

DMC Digital has been set up in India by a group of eminent digital marketers renowned in the marketing fraternity. DMC started with the aim of bringing together the best experience and knowledge under one roof. We use the science of digital marketing to help businesses make the most of every digital dollar in any medium - from the web to mobile phones. Our result-oriented strategies focus on targeting, tracking, analytics, and search marketing to take your marketing efforts to the next level.

Role Description

This is a full-time on-site role as a PPC Executive located in Indore. As a PPC Executive, you will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms. Your day-to-day tasks will include keyword research, ad copywriting, campaign monitoring, performance analysis, and budget management. You will collaborate with cross-functional teams to develop and implement effective PPC strategies, as well as track and report on campaign performance to ensure targets are met.

Qualifications

• 2+ years of experience in managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media platforms
• Proficiency in using PPC tools and platforms, such as Google Ads Editor, Google Analytics, and Microsoft Advertising Editor
• Strong knowledge of digital advertising best practices and industry trends
• Excellent analytical skills with the ability to analyze data and optimize campaigns based on insights
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills to effectively collaborate with team members and clients
• Certifications in Google Ads and Google Analytics are preferred
• Experience with A/B testing and conversion rate optimization
• Understanding of SEO principles and their impact on PPC campaigns