Profile: PPC ExecutivePPC Strategy Development:
Develop comprehensive PPC strategies aligned with business goals and target audience, utilizing platforms such as Google Ads, Bing Ads, and social media advertising.Campaign Management:
Create, launch, and manage PPC campaigns across multiple platforms, including keyword research, ad copy creation, bid management, and performance tracking.Budget Management: Manage PPC budgets effectively, optimizing spending to maximize ROI and achieve campaign objectives.
- Keyword Research and Analysis: Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
Ad Copywriting and Testing:
Write compelling ad copy and conduct A/B testing to optimize ad performance and improve click-through rates (CTR) and conversion rates.Performance Monitoring and Reporting:
Monitor PPC campaign performance using analytics tools, track key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA), and provide regular reports to stakeholders.Optimization and Continuous Improvement: Continuously optimize PPC campaigns based on performance data, industry trends, and best practices to improve campaign efficiency and effectiveness.
- Competitor Analysis: Conduct competitive analysis to identify opportunities and threats in the PPC landscape and adjust strategies accordingly.
Stay Updated:
Stay informed about industry trends, algorithm updates, and new PPC features and tools, and incorporate them into strategies to stay ahead of the curve.
Bachelor's degree in any field.PPC Specialist
or PPC Manager
, with a demonstrable track record of managing successful PPC campaigns. In-depth knowledge of
PPC platforms such as
Google Ads and
social media advertising platforms.
- Knowledge of Funnel & A/B Testing.
Strong analytical skills and proficiency in data analysis tools such as Google Analytics.- Excellent communication skills, with the ability to convey complex ideas effectively and collaborate with cross-functional teams.
Creative thinker with a strategic mindset and a passion for digital marketing.
- Google Ads certification and other relevant certifications are a plus.
Job Type: Full-time
Pay: 18,
- 00 - 27,488.94 per month
Benefits: - Cell phone reimbursement
Paid sick time
Schedule:Supplemental pay types:
Application Question(s): What is your current CTC & Expectation
- Are you comfortable with the Noida Sec 63 location
Experience:
- PPC Campaign Management: 1 year (Preferred)
* Shopping ads: 1 year (Preferred)
- facebook/META ads: 1 year (Preferred)
Work Location: In person