Skills:
Online Advertising, Budgeting, Advertising,
- Plan, build, and implement Amazon campaign.
- Keyword research and management to optimize bids.
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics.
- Constantly learn and experiment with new sponsorship features, for example Amazon Posts, Amazon Live.
- Work closely with Amazon team to create new landing page campaigns, refresh storefronts, promotion activities and optimize listings to increase sales.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Create and analyze campaign performance reports to inform relevant teams/vendors.
