We are looking for a Media Buyer with hands-on experience running Facebook, Instagram, Google, and YouTube conversion ads.
The ideal candidate is a self-starter and loves to work in a fast-paced environment. This role is responsible for scaling lead generation and direct purchase campaigns, owning the daily execution, optimization, and reporting. A critical eye for detail and a love for daily data analysis is a must.
What will your day look like
- Planning, executing, and optimizing conversion campaigns across Facebook and Google properties.
- Continuously monitoring campaign performance and implementing optimizations to maximize scale, ensuring that KPIs and objectives are met both short and long term.
- Managing and distributing budgets effectively to consistently meet client expectations
- Compile and analyze daily data in Sheets to find insights on what's working and what's not working
- Identifying multiple buyer personas and conducting audience research based on these personas
- Analyzing drops in performance, finding the root cause of these drops, and coming up with all the possible solutions to solve the problem
- Realising patterns from daily data and finding opportunities to further improve campaign performance, i.e., increase scale and decrease CPAs and CPLs
- Ideate and regularly test new ad copies, creatives, audiences and campaigns
- Work closely with content, creative and web development teams to ensure impeccable ad copies, ad video scripts, landing pages by relaying clear requirements that are data-driven
What do we look for in an ideal candidate
- Experience running conversion campaigns across Facebook, Instagram, Google and YouTube at six or seven figure budgets
- Excellent prioritization and project management skills
- Access to a stable and fast internet connection
Skills and personal qualities you MUST have:
- You have next-level Analytical Skills combined with a love for analyzing raw data - and to be able to convert the raw data into actionable insights
- You are a self-starter with a go-getter attitude
- You are a great trouble-shooter, with the drive to resolve new problems on your own
- You are resourceful and creative, able to ideate or recognise potential media buying opportunities.
- You have great written and spoken communication skills
- You are a team player, but able to work on your own when necessary
- You are proactive instead of reactive, and like to respond over any communication channel on time
- You are always available for calls and maintain punctuality
Location - Bangalore and Delhi
