We are looking for a dynamic
Performance Marketing Specialist to join our team. The ideal candidate will have a proven track record of managing paid search and social media advertising campaigns focusing on achieving business objectives, such as increased engagement, lead generation, and sales.
Responsibilities
- Plan, implement, and manage paid advertising campaigns on Google Ads and Meta Platforms (Facebook and Instagram).
- Monitor campaign performance daily and make real-time adjustments to optimize results.
- Develop strategies to maximize ad spend and ROI while meeting or exceeding performance benchmarks.
- Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.
- Analyze performance data and provide insights and comprehensive reports to stakeholders.
- Collaborate with creative teams to design engaging ad visuals and copy.
- Stay up-to-date with industry trends and updates in PPC and paid social platforms.
- Manage budgets and forecast spending trends to ensure alignment with client goals.
- Liaise with clients to understand their business objectives and translate them into effective ad strategies.
- Manage and allocate budgets across channels.
Required Qualifications
- Minimum of 3 years experience in managing search and paid social media advertising.
- In-depth knowledge of Google Ads and Facebook Ads Manager.
- Proficiency in analytics tools such as Google Analytics and Facebook Insights.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- Excellent communication and project management skills.
What We Offer
- Competitive salary
- Opportunities for professional development and certification.
- A collaborative and innovative work environment.
