Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Zitrino | GuideLite AI

Location: Coimbatore, Chennai

Experience: 2 to 6 years

Employment Type: Full-time

About Us: GuideLite AI, a cutting-edge platform developed by Zitrino, empowers businesses to effortlessly integrate AI capabilities into their operations. Our platform allows companies to create, train, and deploy enterprise-level AI Assistants quickly. Our vision is to transform how enterprises leverage AI by providing a customizable and scalable platform for various AI solutions. Join us and be part of a dynamic team dedicated to pushing technological boundaries and delivering impactful, innovative solutions that empower businesses to achieve greater efficiency and productivity.

Role Overview: We are seeking a talented and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing paid digital campaigns across various platforms to drive growth, customer acquisition, and brand awareness. This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing strategies.

Key Responsibilities:

• Develop and execute performance marketing strategies to meet business objectives and key performance indicators (KPIs).
• Manage and optimize campaigns across multiple digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid media.
• Conduct in-depth analysis of campaign performance, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with the content and design teams to create compelling ad creatives and landing pages that drive conversions.
• Monitor and report on campaign performance, providing regular updates to stakeholders.
• Stay up to date with industry trends, best practices, and new advertising opportunities to ensure the highest return on investment (ROI).
• Conduct A/B testing and experiments to improve campaign effectiveness and efficiency.
• Manage budgets, track expenses, and ensure campaigns are delivered within budget.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, digital advertising, or a similar role.
• Expertise in managing PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
• Strong analytical skills and proficiency in using tools like Google Analytics, SEMrush, and other marketing analytics platforms.
• Experience with A/B testing and conversion rate optimization (CRO) strategies.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in Google Ads or Facebook Blueprint is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Flexible work environment with remote working options.
• Career growth and development opportunities.
• Exposure to innovative AI-driven solutions and technologies.

How to Apply: If you are passionate about digital marketing and have a proven track record of driving performance through paid campaigns, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for GuideLite.