We're on the hunt for a talented Digital Marketing Specialist to lead our online marketing initiatives, strengthen our brand presence, and drive customer engagement.
Objective: Drive lead generation and subscriptions for our platform.
Key Responsibilities
- Develop and execute digital marketing strategies to enhance brand visibility and customer engagement.
- Manage and grow our social media presence across platforms like Instagram, TikTok, and Twitter.
- Plan and execute performance marketing campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.).
- Lead SEO efforts, including keyword research and on-page optimization.
- Create and distribute engaging email campaigns and newsletters.
- Collaborate with designers to ensure a seamless user experience across digital platforms.
- Measure campaign performance using tools like Google Analytics and recommend improvements.
- Stay up-to-date on the latest digital trends and maintain relationships with media vendors.
Qualifications
- Proven experience in digital marketing, with expertise in social media, paid ads, SEO/SEM, and email marketing.
- Proficiency in web analytics tools like Google Analytics or WebTrends.
- Strong content creation and creative writing skills.
- Analytical mindset with a keen eye for performance metrics.
- Excellent communication and collaboration skills.
- Bachelor's degree in marketing or a related field is preferred.
Experience required : 4+ years
