Performance Marketing Specialist

Job title- Digital Marketing Strategist

Roles and Responsibilities:

- Develop and execute performance marketing campaigns across digital channels, including PPC, display, social media, and affiliate marketing.

- Collaborate on defining campaign goals, target audience, messaging, and creative assets.

- Plan, create, and optimize PPC campaigns on Google Ads, Meta / Facebook, linkedin and Bing Ads for traffic, leads, and conversions.

- Implement display advertising campaigns and utilize retargeting strategies across relevant ad networks.

- Analyze campaign metrics to optimize performance through A/B testing and landing page experiments.

- Manage advertising budgets effectively and allocate spend based on ROI and ROAS targets.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Proven experience managing Google and Meta Ads campaigns with a focus on driving measurable results and ROI/ROAS.

Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

Experience with Google Analytics, Facebook Pixel and other digital marketing analytics tools is a plus.

Job Type: Full Time [Work from Office]

Salary: 25,000 to 40,000

Location: Bhopal/ Indore