Use the right type of network and campaign type based on the goals of the campaign
In-depth keyword analysis- Setup conversion tracking using Google Analytics and Google Tag Manager
Setup standard custom reports in Google Analytics
Conduct data analysis on periodicals and optimize campaigns to achieve the best ROI
Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
Optimizing content for publication across various social media sites.
Monitoring users engagement with and feedback on every post.
Researching, writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
Grow and expand the company s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Qualifications/Skills :
Two years plus experience in the field of digital marketing.
Should be highly up-to-date with advances in web technology
Must know all about social networking and viral marketing campaigns
Should be comfortable writing and communicating effectively about technology
Must be able to think creatively about innovative approaches to marketing
Management graduate- Extensive knowledge of Google ads and Google Analytics
Advanced analytical skills
Google knowledge of Google Tag Manager
Advanced Excel skills
Strategic Planning of keywords and Campaign to drive Traffic on website to meet monthly goals
Hands on experience on building quality backlinks for the website and youtube channel
