Performance Marketing +Media planning

Urgently hiring for a Media Planning and Performance Marketing Role for a leading Education Institute.

Develop an effective media buying strategy by conducting research on target audience, analysing media trends and identifying the most effective media channels to reach the target audience.

- Scheduling all media (traditional /digital) to ensure maximum visibility and ROI.

- Working with the media buying agency to secure the most effective properties as good rates.

- Managing budgets of the by buying the most effective combinations to maximise visibility.

- Analysing media performance regular to ensure that the target audience is being reached, platforms that are working better than the others and altering media plan accordingly.

- Keep developing new channels of reaching out to the Institute's target audience.

- Gather and analyse data about students and parents to understand their behaviour, preference and attitudes.

- Develop insights and help the Institute understand its stakeholders.