Performance Marketing Manager

Job Description - Digital Marketing Manager

Job Purpose:

A highly skilled Digital Marketing Manager responsible to develop, implement, track, and

optimize our digital marketing campaigns across all digital channels. Should have a

strong grasp of current digital tools and strategies and be able to lead integrated digital

marketing campaigns from concept to execution. Must have a passion for all things digital

and a proven track record of developing and executing successful digital marketing

strategies. The Digital Marketing Manager will report to the Marketing head and work

with the Marketing/ supporting teams (such as Design, Sales), and vendors to launch

campaigns on time and on budget.

Job Description

1. Develop and manage a content marketing strategy that supports the overall

marketing goals and objectives to develop the annual and monthly Calendar of

activities with the Marketing Head.

2. Develop strategies & tactics to get the word out about the company/ projects and

drive qualified traffic to our websites and media channels.

3. Brainstorm new and creative growth avenues including customer, employee and

community engagement initiatives. Also build brand specific collaborations and

promote influencer association for the brands by working along with the BTL lead.

4. Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate

5. Plan, execute, monitor and report all digital marketing initiatives as per the Monthly

Calendar, including SEO/ SEM, email, social media and performance advertising

campaigns by ensuring complete integration with LMS (Far Vision), Meta, Google

and all other partners.

6. Maintain and enhance our social media presence while also monitoring and

analyzing the effectiveness and engagement of marketing content on parameters

such as Likes, Followers, Comments, Shares and Reposts. (Facebook, LinkedIn,

Instagram, YouTube.)

7. Must have a refined sense of brand design and should be able to write basic

content/ copy for social media in addition to all other types of internal and external

communications.

8. Build website reach and impressions to boost brand awareness and visibility.

9. Measure and report performance of all digital marketing campaigns, and assess

against goals (ROI and KPIs)

10. Develop and manage website content and performance ensuring top SERP, higher

website visits and longer time spent on the websites.

11. Experience in setting up and optimizing Google AdWords campaigns

12. Agency supervision and ensure the efficient creation of landing pages to optimize

user experience.

13. Instrument conversion points and optimize user funnels (Enquiry to Qualified Lead,

Qualified Lead to Site Visit, Site Visit to Sales).

14. Identify trends and insights, and optimize spend and performance based on the

insights and also keep up to date with developments in SEM.

15. Lead keyword research, utilize Google Analytics for performance tracking and

optimization of content.

16. Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points.

17. Brainstorming ideas and creating communication material for internal and external

audiences.

18. Collaborate with agencies and other vendor partners

19. Knowledge sharing with the team on technical details, identifying appropriate

leads which can qualify, appropriate channels to generate leads, work on CRM tools,

etc.

Skills required:

1. Excellent leadership, ownership of the role, initiative - Self-starter with a can-do

attitude and a passion for digital marketing.

2. Extremely strong verbal and written communication skills with content

development and planning abilities

3. Attention to detail, self-motivated, creative problem solver

4. An in-depth understanding of creative design, copy and web best practices/

guidelines

5. Manage a team of web designers/ community managers and agency partners.

Qualifications and Mandates for the role:

1. Bachelor's degree in marketing, Digital Media, or a related field.

2. 4 to 6 years of experience in digital marketing, with a focus on developing and

executing ROI driven engaging digital marketing campaigns that are content led.

3. Proven track record of driving business and brand growth through digital

marketing, experience with managing LMS for evaluating performance campaign

effectiveness.

4. Strong knowledge of Web/ Display/ PPC/ SEO marketing, SEM, email marketing,

social media, and other digital marketing channels.

5. Excellent analytical skills and experience with data analysis tools, such as Google

Analytics, Google Tag Manager, Google Ads, FB Ads manager.

6. Strong project management skills and ability to manage multiple projects

simultaneously

7. Excellent communication and interpersonal skills, with the ability to collaborate

effectively with cross-functional team