Performance Marketing Manager

Company Description

SlideUplift is a utility that provides business professionals with impactful PowerPoint tools and templates to create powerful presentations. PowerPoint is the default medium for communication in various industries, including startups, brand management, consulting, and human resources. However, professionals often struggle with graphics and spend excessive time on formatting rather than focusing on their ideas. SlideUplift offers a wide variety of original and visually appealing graphics to enhance presentations and help professionals communicate their ideas effectively.

• Roles and Responsibilities:

Creating and executing a strong performance marketing strategy & execution plan

• Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

• Implementing A/B testing and conversion rate optimization

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

• Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Staying updated with the latest performance marketing trends and technologies

Key Requirements

• You have a degree in Marketing, Business Administration, or a related field

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels

• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience

Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

• Highly goal-oriented individual and have excellent communication skills

open-minded, curious, and a strong problem solver

Job Type: Full-time

Schedule:

• Day shift

* Monday to Friday

• Weekend availability

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Location:

• Pune, Maharashtra (Preferred)

Work Location: In person