Performance Marketing Manager

Experience : 2 to 3 Years

Salary : Negotiable

Location : Gurgaon(Work From Office)

Working Days : 6

Notice Period : Immediate Joiner

Company Overview

Salad Days, established in 2014, is a pioneer in India's healthy food revolution. We craft delicious, gourmet salads and promote a healthier lifestyle with every nourishing meal.

Here's where you come in: We're on an exciting growth trajectory, expanding across Delhi NCR, Bengaluru, and Mumbai. As part of our Marketing Team, you'll play a key role in spreading the word about our fresh, sustainable approach to healthy eating.

What makes us unique

- We operate through a network of cloud kitchens, ensuring fast and convenient delivery.

- We source ingredients from our very own organic farm, guaranteeing quality and freshness.

- We're passionate about making healthy eating accessible and delicious for everyone.

Are you ready to take your marketing skills to the next level and make a real impact

We are!

Job Overview

We are seeking an experienced Performance Marketer with 2-3 years of proven expertise in managing Google Ads, Meta Ads (Facebook & Instagram), and a keen interest in exploring new ad platforms like YouTube, Twitter, and LinkedIn Ads. The ideal candidate will focus on campaign performance optimization, budget management, and maintaining high ROAS, using data to guide strategies. A background in the F&B industry is a plus.

Key Responsibilities

Manage and optimize digital ad campaigns across Google Ads, Meta Ads, YouTube, Twitter, and LinkedIn Ads.

Analyze and measure key performance indicators such as ROI, ROAS, CPC, and conversion rates.

Conduct A/B testing to identify the most effective strategies, creatives, and landing pages.

Manage budgets and forecast ad spending to maximize ROI and achieve campaign goals.

Utilize marketing tools such as Google Analytics, SEMrush, Meta Business Suite, and others to track and report on performance.

Perform competitor analysis regularly to identify growth opportunities and areas for improvement.

Collaborate with creative teams to refine ad creatives and messaging for better engagement.

Requirements

2-3 years of proven experience in managing Google Ads and Meta Ads with a strong record of maintaining high ROAS.

Experience with YouTube, Twitter, and LinkedIn Ads is a plus.

Strong budget management and forecasting skills.

Hands-on experience with Google Analytics, SEMrush, Meta Business Suite, and other relevant tools.

Excellent analytical skills with a focus on optimizing digital marketing strategies.

Familiarity with A/B testing and conversion rate optimization (CRO).

Background in the F&B industry is a plus.

Interested candidates can share their updated resume at [Confidential Information] or Whatsapp at 9953727827