Title - Performance Marketing - Manager - Paytm First Games
About Us: Paytm is India's leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks financial instruments. To further enhance merchants business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About the Team: Paytm offers online mobile games through Paytm First Games Private Limited (PFG), which is a joint-venture company of OCL and A GTECH Holdings Limited (AGTech). The online gaming platform operated by PFG offers Real Money Skill based Games.PFG s flagship offering includes Fantasy Sports allowing users to engage in live professional sporting events such as cricket, football, and Kabaddi, for real-money gaming. WE are already at #2 competitor spots in fantasy. Additionally, PFG operates the game of Rummy, a live multiplayer card-based game, and has already broken into the Top 5 Rummy platforms in India in. Fantasy and Rummy are the largest Real money Games in India with a combined Market size of $1.4 Bn in revenues which is expected to grow at 40% CAGR annually. PFG is also an exclusive partner to licensed turf clubs in the country and offers Horse Racing on the platform.PFG has a currently registered base of 25 Million users.
About the role: As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.
Roles and Responsibilities:
- Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs and DSPs to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
- Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Bachelor's degree in Marketing or relevant field.
Skills
Performance Marketing
Digital Marketing
Competitive Analysis
Display Advertising
PPC
Marketing Automation
Reporting
Why join us
- A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
