Performance Marketing Manager

Position: Performance Marketing Manager

Experience: Minimum 4 years

Location: Gurgaon

Department: Performance Marketing

Salary: 9-10LPA max

Job Overview:

We are seeking an experienced and results-driven Performance Marketing Manager to lead and manage our digital marketing efforts across multiple channels. The ideal candidate will have a strong background in paid media campaigns, analytics, and optimization strategies to drive measurable growth and ensure our marketing campaigns perform effectively. As a key player in our marketing team, you will be responsible for driving ROI, improving customer acquisition, and managing budgets to achieve strategic business objectives.

Key Responsibilities:

1. Campaign Strategy & Execution:

• Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
• Manage end-to-end campaign execution, from planning, budgeting, and creative development to launch, monitoring, optimization, and reporting.
• Analyze and evaluate market trends and customer insights to inform campaign strategy.

1. Performance Analysis & Optimization:

• Continuously monitor, analyze, and optimize campaign performance to ensure KPIs are being met (ROAS, CPC, CPA, CTR, etc.).
• Use A/B testing, multivariate testing, and other techniques to optimize ad creatives, landing pages, and funnels.
• Prepare regular reports on campaign performance and key metrics, providing actionable insights to improve future campaigns.

1. Budget Management & Forecasting:

• Develop and manage budgets for paid marketing campaigns, ensuring cost-effective allocation across channels.
• Monitor daily/weekly spending to avoid budget overruns and ensure efficient use of marketing spend.
• Forecast and plan campaigns in line with marketing and business goals.

1. Collaboration with Teams:

• Work closely with the creative team to develop and optimize high-converting ad creatives and landing pages.
• Collaborate with the data analytics and product teams to align marketing objectives with product launches and initiatives.
• Partner with other marketing functions (organic, email, content, etc.) to ensure alignment in overall marketing strategy.

1. Market & Competitor Analysis:

• Stay up-to-date with industry trends, competitor activities, and new digital marketing tools and platforms.
• Conduct in-depth competitor analysis and recommend strategies to maintain a competitive edge in the market.

1. Reporting & Analytics:

• Regularly report on campaign performance and key metrics to stakeholders.
• Utilize Google Analytics, UTM parameters, and other tracking tools to measure ROI and attribution across digital channels.
• Provide actionable insights for continuous improvement and scaling of successful campaigns.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: Minimum of 4 years of hands-on experience in performance marketing, digital advertising, or a related field.
• Expertise: Strong knowledge of performance marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, Display, YouTube, and affiliate marketing.
• Tools: Proficiency in using tools like Google Analytics, SEMrush, Google Ads, Facebook Ads Manager, Excel (advanced), and any other relevant performance marketing tools.

• Skills:
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Proven experience in managing budgets and achieving KPIs.
• Excellent project management and organizational skills.
• Strong communication skills to work effectively with cross-functional teams.