Ideal Candidate : Who is from Audio OTT or Gaming Platform
Join Our Team
Kuku FM is on the lookout for an experienced Performance Marketing Manager to join our trailblazing team. As a leader in the audio OTT space in India, we are at the forefront of revolutionizing audio entertainment. With a dedication to bringing stories and wisdom to life, we offer an extensive array of audiobooks, podcasts, and OTT shows in various languages and genres. It's an exhilarating time to be part of our journey as we aim to redefine the future of audio entertainment on a global scale. Backed by prestigious investors and boasting a user base of over 50 million with an engagement of over 3 billion minutes per month, we offer the perfect platform for ambitious talent to thrive.
Your Role
As a Performance Marketing Manager, you will spearhead our marketing efforts to ensure our content reaches the ears it deserves. With a focus on driving awareness, traffic, acquisitions, and conversions, you'll be at the helm of creating and implementing cutting-edge performance marketing strategies. Your leadership will guide a team of specialists across various channels, including Paid Search, Paid Social, and Programmatic Native, to name a few.
Responsibilities
- Develop and execute a comprehensive performance marketing strategy.
- Lead a dynamic team, fostering growth and innovation across all performance marketing channels.
- Manage significant monthly budgets, optimizing for impactful customer acquisition and conversions.
- Collaborate with cross-functional teams including Product, Analytics, Design, and Content Marketing to enhance campaign effectiveness and efficiency.
- Establish and monitor key performance indicators, aligning with the company's growth objectives and operational goals.
- Maintain robust relationships with internal stakeholders (Promo Writers, VO, and BGM artist, Video Editors and management) and external agencies, ensuring seamless campaign execution.
- Innovate and optimize marketing budgets for maximal impact across different markets.
Qualifications & Skills
- 3-4 years of experience in performance Marketing, with a total of 7-10 years in Performance Marketing.
- Previous leadership experience, having managed high-performing teams in fast-paced environments.
- Demonstrated expertise in handling multi-million dollar marketing budgets.
- Strong analytical skills, capable of turning complex data sets into actionable insights.
- In-depth knowledge of digital marketing principles, trends, and best practices.
- Proficiency in analytics and MarTech tools such as AppsFlyer/Singular, Google Analytics, Firebase, and more.
- Excellent stakeholder management and collaboration skills.
- A proactive approach, with a passion for growth and performance marketing.
Join Us
At Kuku FM, we're not just building an audio platform; we're cultivating a community where stories flourish and knowledge spreads. If you're passionate about making a mark in the world of audio entertainment and have the skills to propel our mission forward, we'd love to hear from you
Skills: analytical skills,performance marketing,leadership,marketing budget,digital marketing
