Employment Type: Full-time
Industry: Financial services
About Company: KreditBee is India's largest fintech lending platform with a current monthly disbursement of over 2200 Crores. It has 70 Million+ downloads on Google Play Store and over 85 Lakh unique loan customers. It offers various financial services digitally including but not limited to Personal Loans, Business Loans, Loan against property (LAP), DigiGold investment, Insurance, Credit Score Report, and Expense Tracker. The group entity has an in-house RBI registered NBFC, and is currently Series-D funded with marquee investors like Premji Invest, Advent International, Motilal Oswal Private Equity, MUFG and TPG-backed NewQuest, among others.
Role: Manager - Performance Marketing
Location- Bangalore
Responsibilities:
- Build and grow the acquisition funnels across all digital media, primarily google and facebook.
- Champion requirements for supporting tools to drive scale and enhance advertising operations, as well as for measuring, monitoring, and reporting;
- Design and manage advertising strategy, program implementation and budgets;
- Drive quarterly planning, forecasting, and reporting;
- Optimize tactical implementations by identifying and prioritizing improvement opportunities. Develop and implement corrections of error;
- Push innovation boundaries to uncover incremental growth opportunities, drivetesting, trial and experimentation.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends.
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best and test new channels and trends.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
Eligibility Criteria:
- 5+ years of experience in handling high scale digital brands.
- Hands on experience in execution, analysis, scaling of Google & facebook App campaigns.
- Talented, Flexible individual with the ability to multitask, to exercise initiative, and work effectively with strong attention to detail.
- Prior experience in a similar role as well as experience building effective multi- channel marketing strategies, including affiliate marketing, PPC and other digital channels.
- Expertise in campaign and channel analysis and reporting, good understanding and direct exposure to tools like Appsflyer, Branch, Tableau, Metabase etc.
- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Highly goal-oriented individual and have excellent communication skills.
- Open minded, curious and a strong problem solver.
