Build and deliver on the paid marketing strategy to acquire users through multiple paid channels (Social, Search) in an efficient way
Use data driven approach to manage campaigns and derive insights on strategy and performance
Explore new channels to drive traffic and acquisition
Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns
Define program objectives and KPIs, optimizing campaigns to maximize ROI
Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimization methods
Set up daily performance reports to analyze the performance and optimize campaigns
