Role Profile: Performance MarketingManager
Required Experience: Minimum 3 years of work experience in Performance Marketing.
CTC: Upto 6 LPA
You'll be responsible for:
- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Perform SEO activities for organic growth
- Suggest new digital channels that have the potential to increase new user numbers efficiently.
Skills & Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in a digital and client-facing role within a marketing agency or related environment.
- Strong understanding of marketing principles, including digital marketing, social media, content marketing, and branding.
- Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Proficiency in Microsoft Office Suite and familiarity with project management tools (e.g., Trello, Asana) and CRM software.
- Analytical mindset with the ability to interpret data and provide actionable insights.
