Job Description: Performance Marketing Manager (Real Estate and D2C Ecommerce)
Overview:
We are seeking a dynamic and results-driven Performance Marketing Manager with specialized expertise in lead generation within the real estate sector and digital direct-to-consumer (D2C) ecommerce for international markets. This role demands a strategic thinker with hands-on experience in driving high-impact marketing campaigns across multiple channels to optimize customer acquisition and revenue growth.
Responsibilities:
1. Strategy Development:
- Develop comprehensive performance marketing strategies aligned with business objectives for the real estate and D2C ecommerce sectors.
- Conduct market research and competitor analysis to identify opportunities for growth and market penetration.
2. Campaign Management:
- Plan, execute, and optimize digital marketing campaigns focused on lead generation for real estate projects and D2C brands.
- Utilize platforms such as Google Ads, Facebook Ads, LinkedIn, and others to drive targeted traffic and conversions.
3. Lead Generation and Conversion Optimization:
- Implement robust lead generation strategies specific to the real estate industry and D2C ecommerce, including funnel optimization and A/B testing.
- Maximize conversion rates through effective landing page design, copywriting, and user experience enhancements.
4. Performance Analysis and Reporting:
- Monitor campaign performance metrics, KPIs, and ROI to ensure continuous improvement and alignment with budgetary goals.
- Generate regular reports on campaign effectiveness, providing actionable insights for optimization.
5. Team Collaboration and Leadership:
- Collaborate cross-functionally with creative teams, product managers, and sales teams to align marketing efforts with overall business objectives.
- Lead and mentor junior members of the performance marketing team, fostering a culture of innovation and excellence.
Requirements:
- Proven experience 3 to 5 year in performance marketing roles with a focus on lead generation within the real estate industry and D2C ecommerce.
- Demonstrated success in managing multi-channel digital advertising campaigns (Google Ads, Facebook Ads, etc.) for international markets.
- Expertise in using analytics tools (Google Analytics, etc.) to track campaign performance and drive data-driven decisions.
- Strong understanding of SEO/SEM, email marketing, social media marketing, and other digital marketing strategies.
- Excellent communication skills and ability to collaborate effectively in a fast-paced environment.
- Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications (e.g., Google Ads certification) a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Health insurance and retirement benefits.
- Opportunities for professional development and career growth in a rapidly expanding company.
- Dynamic work environment with a diverse team of talented professionals.
Application:
If you are passionate about performance marketing and have a proven track record in generating leads for real estate projects and D2C brands in international markets, we invite you to apply. Please submit your resume and a cover letter outlining your relevant experience and achievements to [Confidential Information].
