Performance Marketing Manager

About Us:

All Things Baby is a leading startup in the baby products industry, dedicated to providing premium products and exceptional customer experiences. We are rapidly expanding and looking for a dynamic Performance Marketing Manager to join our team and drive our growth.

Key Responsibilities:

- Develop, implement, and manage performance marketing strategies across various digital channels including search, social, display, and affiliate marketing.

- Optimize campaigns to drive traffic, engagement, and conversions, ensuring a high return on investment (ROI).

- Manage and allocate the paid media budget across different channels to maximize performance.

- Analyze campaign performance data and generate actionable insights to continually improve campaign effectiveness.

- Collaborate with cross-functional teams including product, design, social media, and analytics to ensure cohesive and effective marketing strategies.

- Stay updated with the latest trends and best practices in digital marketing and e-commerce to maintain a competitive edge.

Requirements:

- Minimum of 5 years of experience in performance marketing, ideally within a vertical e-commerce company.

- Proven track record of managing and optimizing large-scale paid media campaigns with successful outcomes.

- Strong analytical skills with the ability to interpret data and make informed, data-driven decisions.

- Excellent leadership skills with experience in managing and mentoring a team.

- Proficient in using digital marketing tools and platforms such as Google Ads, Facebook Ads, Google Analytics, and other relevant tools.

- Strong communication and collaboration skills, with the ability to work effectively across different teams.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.