Overview
The Performance Marketing Manager plays a critical role in driving the company's digital marketing initiatives. This position is essential for maximizing the return on investment (ROI) from digital advertising campaigns and shaping effective marketing strategies to achieve business objectives.
Key Responsibilities
- Develop and execute digital marketing campaigns to drive customer acquisition and retention
- Analyze campaign performance and ROI to optimize digital advertising efforts
- Conduct A/B testing to improve campaign effectiveness and conversion rates
- Manage and optimize marketing budgets to ensure cost-effective campaigns
- Collaborate with the marketing team to create compelling and targeted ad content
- Utilize analytics tools to track and report on campaign performance and KPIs
- Stay updated on industry trends and best practices in digital marketing
- Identify and pursue new digital advertising opportunities
- Develop strategies to enhance user engagement and drive growth
- Continuously optimize landing pages and conversion funnels
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Report on marketing performance and provide insights for improvement
- Stay current with digital advertising platforms and their best practices
- Lead and mentor a team of performance marketing specialists
- Manage relationships with external marketing agencies and vendors
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Proven experience in performance marketing and digital advertising
- Demonstrated track record of effectively managing marketing budgets and achieving ROI targets
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Strong understanding of A/B testing and data-driven decision-making
- Excellent communication and interpersonal skills
- Ability to analyze complex data sets and derive actionable insights
- Experience in leading and developing high-performing marketing teams
- In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, and others
- Strategic mindset with the ability to develop and implement marketing strategies
- Proven ability to drive user acquisition and customer growth through digital channels
- Understanding of SEO principles and best practices
- Capability to manage multiple projects and priorities in a fast-paced environment
- Strong organizational and project management skills
- Experience in collaborating with cross-functional teams to achieve business objectives
Skills: analytics,digital advertising,roi analysis,marketing strategy,a/b testing,marketing accountability,performance marketing
