- Manage all aspects of Google Ad campaigns.
- Create and optimize ad campaigns and paid search landing pages.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns.
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
- Manage and optimize display campaigns across multiple devices.
- Develop PPC strategies to increase online visibility.
- Collaborate with a team of marketers, Google Ads specialists, and engineers.
- Play with the tracking aspects via Google Tag Manager and Analytics wherever necessary.
- Daily, weekly & monthly Reporting & Tracking.
Below are the qualifications expected of a Google Ads expert:
- Minimum 5+ years of experience.
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM).
- Competency with using Word, Excel, or PowerPoint to produce reports and presentations for clients.
