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Michael Page

Performance Marketing Lead

Michael Page
Early Applicant
  • a month ago
  • Be among the first 50 applicants
Exp: 4-5 Years
Bengaluru / Bangalore, India(estd)
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Job Description

  • Opportunity to work with a well funded startup in the upskilling sector
  • End to end responsibility for managing all digital marketing initiatives

Job Description

  • Design and implement comprehensive digital marketing strategies to improve brand visibility and customer engagement.
  • Lead and manage SEM, marketing database, email, social media, and display advertising campaigns.
  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Manage the online brand and product campaigns to raise brand awareness.
  • Manage the strategy and setup of all paid campaigns.
  • Collaborate with internal teams to create landing pages and optimise user experience.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

The Successful Applicant

A successful Digital Marketing Lead should have:

  • Strong lead generation experience on platforms like Google, Facebook/Meta, Linkedin campaigns
  • B2B lead generation experience
  • Experience in search & display campaigns, look-alike campaigns and Pmax
  • A minimum of 4-5 years of overall experience

What's on Offer

This position offers the opportunity to lead and influence digital marketing strategies within a leading organisation, fostering a culture of innovation and continuous learning.

More Info

Function:Edtech

Job Type:Permanent Job

Skills Required

Digital Marketing
Email
Customer Experience
Google
display advertising
Analytical Ability
Sem
Lead Generation
social media
user experience

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Date Posted: 23/10/2024

Job ID: 97546643

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About Company

Michael Page
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Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds&#x3B; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

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