Performance Marketing Lead

Job Description: Performance Marketing Lead - Lead Generation Campaigns (Housing Finance Company)

Overview: We are seeking a highly motivated and results-driven Performance Marketing Lead to oversee our lead generation campaigns for a housing finance company. As the Performance Marketing Lead, you will be responsible for developing and executing performance-based marketing strategies that drive high-quality leads and conversions. You will work closely with cross-functional teams to optimize campaign performance, maximize return on investment, and contribute to the overall growth of the company.

Responsibilities:

1. Develop and implement performance marketing strategies and lead generation campaigns targeting potential customers in the housing finance sector.
2. Manage end-to-end campaign planning, execution, and optimization across various digital marketing channels, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and other relevant platforms.
3. Conduct thorough market research and competitor analysis to identify key trends, target audience segments, and opportunities for campaign optimization.
4. Collaborate with internal teams, including creative, content, and analytics, to ensure seamless execution of campaigns and alignment with business goals.
5. Define key performance indicators (KPIs) and establish campaign tracking and reporting mechanisms to monitor and analyze campaign performance.
6. Continuously monitor campaign performance metrics, identify areas of improvement, and implement A/B testing and optimization strategies to increase lead quality and conversion rates.
7. Leverage data-driven insights to make informed decisions on budget allocation, bidding strategies, and targeting parameters for different marketing channels.
8. Stay updated on industry trends, emerging technologies, and best practices in performance marketing to identify opportunities for innovation and competitive advantage.
9. Collaborate with external partners, agencies, and vendors to enhance campaign performance and explore new lead generation opportunities.
10. Provide regular reports and presentations on campaign performance, ROI, and key learnings to stakeholders and senior management.

Requirements:

1. Bachelor's degree in marketing, business, or a related field. Relevant certifications in digital marketing or performance marketing are a plus.
2. Proven experience (2+ years) in performance marketing, specifically in lead generation campaigns for the housing finance industry.
3. Solid understanding of digital marketing channels, platforms, and best practices, including SEM, social media advertising, display advertising, email marketing, and lead nurturing.
4. Demonstrated track record of successfully planning, executing, and optimizing performance marketing campaigns to achieve lead generation and conversion goals.
5. Proficient in using marketing analytics tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.) to track and measure campaign performance.
6. Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
7. Excellent project management skills with the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines.
8. Strong communication and collaboration skills to work effectively with cross-functional teams, external partners, and stakeholders.
9. Result-oriented mindset with a focus on continuous improvement, innovation, and achieving measurable results.
10. Knowledge of the housing finance industry, mortgage products, and customer acquisition in the financial services sector is preferred.